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Episodes

  • 1. Cruise Ship

    2022-01-06 · 60m

    This year's 16 candidates set sail from Portsmouth, their first task being to come up with marketing campaigns for a new cruise liner.

  • 2. Toothbrush

    2022-01-13 · 60m

    The teams must design an electric toothbrush aimed at children aged between six and eight, as well as an accompanying app that encourages them to brush their teeth.

  • 3. Non-Alcoholic Drinks

    2022-01-20 · 60m

    The candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitching and selling to leading retailers.

  • 4. Fishing

    2022-01-27 · 60m

    The candidates enter the choppy waters of the fish business, sourcing a catch of the day and creating a fish dish to sell to the public.

  • 5. Gaming

    2022-02-03 · 60m

    The teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games investors.

  • 6. Wales

    2022-02-10 · 60m

    In a tourist hot-spot in north Wales, the candidates run their own highland railway, quarry tour and zip line.

  • 7. Pods

    2022-02-17 · 60m

    The candidates gear up to design, brand and pitch their own electric driverless vehicle.

  • 8. Silverstone

    2022-02-24 · 60m

    The remaining candidates lay on a racing-themed corporate away day at Silverstone, including a tour, a racing experience and food and drink.

  • 9. TV Selling

    2022-03-03 · 60m

    The teams are set one of their most intense challenges yet: to sell live to the nation on one of the country’s leading TV shopping channels.

  • 10. Baby Food

    2022-03-10 · 60m

    Lord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food.

  • 11. The Final Four

    2022-03-15 · 60m

    With just two more tasks remaining, the remaining aspiring entrepreneurs go under the microscope, revealing the real people behind the businesswear.

  • 12. Interviews

    2022-03-17 · 60m

    The remaining candidates face the scrutiny of Lord Sugar’s most trusted advisors, who are primed to pick apart their business plans. Only two can proceed to the final.

  • 13. Why I Fired Them

    2022-03-21 · 60m

    Lord Sugar looks back on the candidates who fell before the final hurdle and the tasks that took them to the brink.

  • 14. The Final

    2022-03-24 · 60m

    The two finalists each have three days to launch a new company. They must create branding for their business, produce a digital billboard and a television advert, then pitch it to Lord Sugar.

Where to watch

No streaming, rental, or purchase options are listed for this title in United States right now.

Cast

  • Lord Alan Sugar

    Lord Alan Sugar

    Self - The Boss

  • Mark Halliley

    Mark Halliley

    Self - Narrator (voice)

  • Karren Brady

    Karren Brady

    Self

  • Tim Campbell

    Tim Campbell

    Self

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