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Episodes

  • 1. Austria Tours

    7.0

    2025-01-30 · 61m

    For their first task, Lord Sugar’s candidates are sent to Austria to sell and run alpine tours. Poor sales and bullish negotiations mean it’s auf wiedersehen for one candidate.

  • 2. Virtual Pop Star

    6.0

    2025-02-06 · 58m

    This week, candidates create a new virtual pop star and music video before pitching for sponsorship. Dodgy design and mediocre music leads to one candidate being declared a flop.

  • 3. Discount Buying

    6.0

    2025-02-13 · 58m

    It's week four, and the candidates are sent to Shakespeare’s birthplace, Stratford-upon-Avon, to secure nine items. After a comedy of errors, tragedy strikes for one candidate.

  • 4. Crops to Cash

    4.0

    2025-02-20 · 58m

    The candidates turn crops to cash. It's team tomatoes versus team potatoes. But over-promising and dicey decisions mean that when they return to the boardroom, another candidate is given the chop.

  • 5. Easter Eggs

    4.0

    2025-02-27 · 58m

    The teams must create a new chocolate Easter egg to sell to industry buyers, but faults with flavours and scrambled branding lead Lord Sugar to crack down on another candidate.

  • 6. Turkey Corporate Hospitality

    4.0

    2025-03-06 · 58m

    The candidates jet off to breathtaking Türkiye to run corporate away-day experiences. Prioritising profit and substandard service result in another candidate being fired.

  • 7. Kids' Banking

    6.0

    2025-03-13 · 59m

    The teams design a kids' banking app and accompanying money box to pitch to industry experts, but an absence of education and disjointed designs lead to one candidate being fired.

  • 8. Hot Sauce

    10.0

    2025-03-20 · 59m

    This week, candidates create and advertise their own hot sauce to pitch to experts. Basic branding, absurd adverts and critical errors lead to a shock result in the boardroom.

  • 9. TV Selling

    2025-03-27 · 59m

    It’s the return of the iconic TV shopping task, where candidates select products before selling live to the nation on one of the country’s leading shopping channels.

  • 10. Fashion

    6.0

    2025-04-03 · 58m

    The candidates launch an environmentally conscious fashion brand, but after risky style choices and run-of-the-mill designs, another candidate is sent packing.

  • 11. Interviews

    5.0

    2025-04-10 · 58m

    Week eleven, familiar faces return to do a deep dive into the business plans of the final five. The pressure is on as naive numbers and preposterous plans are revealed.

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    12. The Final

    6.0

    2025-04-17 · 59m

    The two finalists come head-to-head as they launch their businesses and pitch to Lord Sugar for the chance to become his next business partner and win the £250,000 investment.

Where to watch

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Cast

  • Lord Alan Sugar

    Lord Alan Sugar

    Self - The Boss

  • Mark Halliley

    Mark Halliley

    Self - Narrator (voice)

  • Karren Brady

    Karren Brady

    Self

  • Tim Campbell

    Tim Campbell

    Self

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